You just bought your wife a nice Christmas present online. You’ve followed through with your purchase and can kick back to enjoy a nice, steaming mug of hot chocolate while basking in your accomplishment. She asks to use the computer. No big deal, right?
While online security is a big concern consumers have during the holiday season, as more than 44% of holiday gifts are purchased online, your biggest security concern may be ads that follow you around the internet and keeping them from the person you love the most.
During the holiday season, online marketers are beefing up their personalized retargeting efforts, utilizing the Google Display Network to target past visitors who have viewed product pages or have added those products to their online carts.
Personalized retargeting ads can appear just about anywhere, as retailers and their marketing partners are creating ads that follow you around the internet and buying up space on all kids of websites, including social media platforms like Facebook and Twitter.