Apple's new iOS7 operating system has been heralded as a major step forward in the operation of mobile devices.

While the tech giant has added many improvements to the existing iOS6 platform, many developers are questioning whether the company went far enough in its redesign.

Perhaps most were expecting the tech giant to make a major leap forward to coincide with the launching of its new iPhone 5s and 5c. Instead the development world will have to be satisfied with a few tweaks that, while representing a nice improvement, still beg for more.

On the plus side the redesign does include some nice features. The interface does have more of a 3D look which many will find appealing. Apple has lifted the limits on the amount of files that can be stored in one folder. One can store a large number of applications in their "Utilities" folder for example without having to worry about exceeding limitations.

Those who enjoy the photographic aspects of the iPhone will have more options to utilize. This includes employing a photo filter that changes the image from color to tonal to mono.

One can also use a zoom feature while shooting video.

Some other new aspects include the ability to block numbers from callers you do not wish to call your phone. One can also do more with Siri with its improved user interface. You can instruct Siri to play new voicemails, see new Tweets from Twitter or look up terms on Wikipedia. Audio on Facetime is another new option. Those who wish to perform some functions in the lock screen mode are able to use their control center for the flashlight, clock and calculator. They can also access their calendar through Google.

Unfortunately, despite those improvements, Apple seems to have downgraded the web experience. The Safari application only goes full screen when you do a physical scroll. Some may have been expecting faster operation but the speed remains basically the same.

The battery life, already an issue for some with the older operating system, is becoming a bigger drain with iOS7. Many report the new software is slowing down the operation of the device.

Apple is also receiving negative reports from those with motion sensitivity. Apparently some are getting dizzy or nauseous when an app zooms into view when launched and zooms out of view when returning to the home screen.

The size of the text labels are also an issue. Some say they are difficult to read because they are too small or too faint. Others complain that the new color schemes, some of which include gray or blue text on a white background, don't provide enough contrast to read what's on the screen.

Some developers are learning how to cope with these problems and are publishing fixes online. For others who would just like to rid themselves of the new system and return to iOS6, unfortunately they are out of luck. Apple offers just one way upgrades and those who have downloaded iOS7 will have to make do with the situation.

Despite many negative reports, overall Apple has done a nice job of adding some needed improvements with the new system. Applications and patches will eventually remedy existing problems. Over time, users will appreciate the added options the system provides as it enhances the performance of their mobile devices. All while the development community begs for more.

Marc Arbesman is a founder and CIO of ThrottleNet, Inc. ThrottleNet offers an array of technology services and products to help business owners achieve their corporate goals, while reducing overhead. This is accomplished through outsourced Managed Network Services which helps companies improve their technology uptime and IT capabilities while, at the same time, reducing costs. The firm offers custom software development and mobile applications to help companies accelerate their business growth. For additional information contact ThrottleNet online at or call 866-826-5966