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Small Businesses Need to Rethink Facebook

An announcement by Facebook last week has the tech industry buzzing.  The News Feed is being retooled to focus more on personal interaction and less as a platform for news and media. 

Small businesses should be concerned about how this will curtail their reach to customers, especially businesses that operate with zero to minimum marketing budget.  With these changes, they may struggle to reach new audiences.

What’s Different?

Facebook announced its intention to step back and remember its roots as a platform for connecting friends and family.  Posts from individuals will rise to the top of the News Feed as posts from organizations – known as Pages – will show up less.

Media outlets from BBC News to Buzzfeed have churned out so much content that posts from friends and family have been crowded out.  This has made the user experience passive as people scroll through memes and auto-played videos.  Facebook is planning to remove this raw consumption and encourage an active environment.

Read more for how small businesses will be affected.

What Is Net Neutrality and How It Will Affect You?

Do you understand the meaning of “net neutrality”?  Do you have an opinion of how government and business can work together to maintain free, open high speed access on the Internet despite more and more traffic?

Mike Heil, a partner with ThrottleNet, appeared on TNtv to discuss net neutrality and why it’s becoming a major issue.