ThrottleNet Is Now on the Radio Every Tuesday

If you’re a business owner or leader, you already know the feeling: technology is involved in everything you do, but staying on top of it can feel like a second job.

One week it’s AI. The next it’s ransomware. Then it’s a new scam targeting employees. And somewhere in the middle of all that, you’re trying to run a business, keep your team productive, and make smart decisions without getting buried in tech headlines.

That’s why we’re excited to share something new (and genuinely fun for our team): ThrottleNet President George Rosenthal is now on the radio every Tuesday at 5:30 PM on 97.1 FM Talk, joining The Mark Reardon Show to talk about technology in plain English.

What this weekly segment is (and what it isn’t)

Let’s set expectations the right way.

This isn’t a deep technical training. It’s not a product pitch. It’s not “tech gossip.” And it’s not a weekly reminder that everything is terrible and you should be panicked.

Instead, this is what we aim to deliver each Tuesday:

• Real-world context: What’s happening in tech and security, and why it matters outside of IT circles
• A translation layer: What the headlines mean in practical terms for businesses
• Next-step thinking: The kinds of questions leaders should ask internally and the simple actions that reduce risk
• Calm, steady guidance: A consistent voice that helps you make better decisions over time

We spend our days helping businesses protect their systems, keep employees productive, and avoid the kinds of incidents that cost real money and real time. The radio segment is an extension of that—just in a format that’s easier to consume.

The types of conversations we’ve already had on-air

One of the best parts of this weekly spot is the range. Technology isn’t a single lane anymore—it touches privacy, money, legal issues, operations, employee behavior, and customer trust.

Here are a few recent topics George has discussed on-air:

AI deepfakes and the legal fight to catch up

AI isn’t just changing how people work—it’s changing how people can be targeted and exploited. George has broken down news around AI-generated explicit images, evolving legislation like the TAKE IT DOWN Act, and broader battles over deepfakes—including what these developments mean for families, organizations, and anyone responsible for protecting people and reputations.

Even when the story feels personal or cultural, the business implications are real: workplace disruption, harassment concerns, HR escalation, reputational damage, and the growing challenge of proving what’s authentic.

iPhone passcode theft and getting locked out of your own digital life

We’ve also talked about something surprisingly common: someone gets access to your phone and your passcode, and suddenly your digital identity is at risk—financial apps, email, password managers, even recovery processes.

This isn’t “Apple is bad” or “phones are unsafe.” It’s a reminder that a handful of security settings and habits can make a big difference—especially for leaders whose devices are gateways to sensitive business systems.

Bitcoin, ransomware payments, and what modern cybercrime looks like

When cybercrime hits the news, it often sounds dramatic. But behind the headlines is a practical lesson: criminals follow money, and businesses need to understand the mechanics of how extortion works today—whether it’s ransomware, fraud, impersonation, or payment pressure.

George has discussed how cryptocurrency factors into modern cybercrime and ransom situations, and what organizations can do to reduce the odds of becoming an easy target in the first place.

Why business owners should care (even if you have an IT person)

A lot of leaders assume tech is something they can fully delegate. And to be fair, you should delegate the implementation work.

But here’s the part that doesn’t get said enough: you can delegate IT tasks, but you can’t delegate accountability.

When technology goes sideways, the business consequences land on leadership. That’s why we think a short, weekly segment can deliver outsized value. Over time, listening helps you build a stronger “executive instinct” around tech decisions.

Here are a few business outcomes we want listeners to walk away with:

1) Better decisions with less overwhelm

Most business owners don’t need more information; they need filters. A weekly segment helps you separate:

• Urgent vs. important
• Hype vs. reality
• “Interesting” vs. “actionable”

Even one insight a week adds up quickly.

2) Stronger questions in leadership meetings

The difference between mature organizations and reactive ones is often the quality of their questions.

When leaders understand the basics of current threats and trends, they ask better questions like:

• “If this happened to us, what would the impact be?”
• “What’s our plan if a key account gets compromised?”
• “Do we have a way to verify payment changes?”
• “Who owns the response if an employee gets phished?”

Those are business questions, not IT trivia—and they drive better outcomes.

3) Fewer preventable incidents

A lot of costly issues aren’t “advanced hacks.” They’re preventable breakdowns:

• Weak account security
• Poor verification processes
• Outdated recovery methods
• Inconsistent employee habits
• Unclear ownership during incidents

Consistent awareness helps teams tighten the basics—and the basics are where most wins happen.

4) More confidence (without false confidence)

We want leaders to feel calm and capable, not paranoid. The goal isn’t to make you think you can personally run cybersecurity. The goal is to help you understand what “good” looks like so you can lead effectively and support the right priorities.

What you can expect when you tune in

This is a weekly segment, which matters more than it might seem.

A one-time article is easy to forget. A one-time webinar is easy to miss. But a weekly cadence creates something different: constant awareness.

When you listen regularly, you start to notice patterns:

• How scams evolve
• Why cyber criminals target specific behaviors
• How “small” security choices snowball into big outcomes
• What changes are worth paying attention to this quarter

It becomes less about any single episode and more about building a stronger leadership posture around technology.

When and where to listen

Every Tuesday at 5:30 PM on 97.1 FM Talk, during The Mark Reardon Show.

Tune in, catch the conversation, and take away something useful you can apply to your business.

And if you ever miss it live, segments are later published on our YouTube channel, so you can listen when it fits your schedule.

We’re proud of this; not because it’s “publicity,” but because it’s a chance to serve the St. Louis and surrounding business community in a simple, consistent way.

Technology isn’t slowing down. Scams aren’t going away. AI isn’t staying in a box. And the businesses that win over the next few years will be the ones that stay steady, stay informed, and stay proactive without getting distracted.

So we’ll see you on the air.

Every Tuesday at 5:30 PM on 97.1 FM Talk.