By Marc Arbesman, ThrottleNet, Inc.

Many business owners are studying the impact of the growing mobile marketplace. Cell phone and tablet sales are increasing by tens of millions each year and executives are gauging how to interact with these devices to improve sales, enhance customer interaction and improve worker efficiency.


Consumers are not only purchasing these smaller devices for social use but are utilizing them to conduct business transactions. This trend will continue to increase. According to research firm Forrester, mobile commerce will reach $31 billion by 2016. A report by marketing research firm Gartner predicts by 2015 mobile apps will account for 50% of all sales....