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What is the Future of Mobile Apps in 2017?

future-of-mobile-appsThe mobile app landscape is changing as brands look to gain an edge over the competition. Users are always on the lookout for new features, and apps stuck in the past simply won’t get the downloads they need to provide a positive return.

Users spend 90% of their time in apps compared to the mobile web, and app installs continue to climb year-over-year. However, users aren’t satisfied with the same-old, same-old, and that’s what causes 26% of installed apps to be abandoned after just one use.

Technology changes quickly, and brands behind apps are becoming savvier in understanding the needs of their audience. These are the reasons why we can expect to see increasing evolution in the app development space during the upcoming year and beyond. A recent article in Tech Republic details its predictions for the future of mobile apps in 2017, and how users will benefit.

Below is a run-down of 5 app development trends we expect to see the most of in 2017:

What to Expect from the iPhone 8

Apple is expected to release the next generation of its iPhone series later this year.

The new iPhone 8 series, if rumors are correct, will be different in size and feel.

DigiTimes cited a source indicating Apple will launch three models in different sizes. These include 4.7, 5.5, and 5.8 inches. The phones are expected to be released in the second half of 2017.

The phones will have...

 

Public Wi-Fi Dangers You Should Be Aware Of

dangers-of-public-wifiPublic Wi-Fi is becoming a necessity in coffee shops, shopping malls and sports stadiums, but just how secure is it? A recent video and article published by Android Authority explain public Wi-Fi dangers and just how vulnerable these systems are. With just a little bit of work, someone can easily capture data from a public Wi-Fi network without you ever knowing.

 

 

 

When using a public W-Fi hotspot, you are always running some risk, but the dangers of public Wi-Fi can generally be avoided if you follow these tips from ThrottleNet!

5 Social Media Habits to Drop This Year

bad-social-media-habitsDon’t get us wrong – social media is a great thing but even great things can get out of hand.

In recent months, we have realized just how easy it is to start a wildfire with fake news, while we all know that person who takes too many selfies and that over-sharer who has just been plain obnoxious.

Now that it’s a new year, we can reflect on how we have used social media for good and not-so-good, and how a few simple changes to our routines can make online communities a better place for everyone.

Adjusting social media habits can increase your productivity and put you in a clearer frame of mind. You may not even realize your social media habits have gotten out of hand until reading on. Consider this a light-hearted intervention.

Healthcare Technology Trends to Watch in 2017

healthcare-it-trends-in-2017The future of healthcare technology continues to evolve and present new challenges to those working in IT departments within the healthcare sector.

CDW recently released an article on 7 Health Tech Trends for 2017 in its Winter 2016 Edition of the Tech Health Report detailing the healthcare technology trends we should be looking out for in the new year.

Twitter’s New Live Video Service-Will It Make An Impact?

First came Twitter’s Periscope. Then Facebook Live. Now comes full live video streaming again from Twitter.

Users now have the option of broadcasting straight from Twitter. Periscope will not be needed.

As reported in Fortune, Tweeters need not download the Periscope app.

The process seems easy to execute. Users can access the live feed by clicking on the “compose new tweet” link. Then click on the “live” button. A pre-streaming frame will then appear.

When ready, a user can hit the “go live” button. As with other applications watchers can interact by sending comments and hearts.

The future of Periscope is unclear.

Lessons Learned from the Yahoo Breach-5 Ways You Can Protect Yourself from a Cyberattack

 

The recent cyber beach announced by Yahoo impacted around one billion people worldwide. Millions could have and may still be negatively affected.

In the most recent case, Yahoo announced users had their passwords and information stolen sometime in 2013. This followed a different cyberattack the tech firm announced in September.

Those who may not have seen the ill effects of these breaches may still be at risk. As their data gets circulated among a wide-range of cyber pirates, key personal information can be compromised. Checking accounts can be emptied and credit card numbers stolen.

In addition...

The Biggest Data Breaches of 2016 – Recapping Recent Cyber Security Breaches & Where We Go from Here

biggest-data-breaches-of-2016A year can’t go by without adding to the list of biggest data breaches in history, and 2016 was no different. ZDNet is reporting an estimated 2.2 billion records were exposed in 2016, with almost 3,000 public data breaches occurring during 2016 alone. As we close out the year, we examine some of the biggest recent cyber security breaches that took place, how they happened and what companies can do to prevent them from occurring again.

ThrottleNet in Conjunction with Steady Rain Wins 2 ME Show Awards for Business-to-Business Marketing Excellence

ST. LOUIS, MO – December 16, 2016 – ThrottleNet in conjunction with digital marketing agency Steady Rain has won two 2016 ME Show awards for business-to-business marketing excellence from the Business Marketing Association.

 

ThrottleNet’s TN Tech Talk and TNtv Digital Video Content Marketing Campaign were winners in the Electronic Presentation, Webcast, Podcast and Broadcast category. ThrottleNet’s overall Integrated Digital Marketing Campaign was also cited for top Integrated Digital Campaign.

 

Launching an App the Right Way – Perfecting Pre & Post App Launch Strategy

app-launch-strategyConceptualizing, designing and developing mobile applications is just part of the puzzle. Thorough testing, impactful marketing and optimization are all critical components of a successful app launch strategy, and the work doesn’t end the moment the app goes live in the marketplace. An app is no good unless it’s target audience finds it and finds it useful.

When you really think about it, mobile app development is a lot like a trip to the International Space Station. First, you want to make sure you get off the ground. Then, you want to make sure you make it through the atmosphere safely before the real work begins. Eventually, you get everyone back to earth safely and take what you learned to achieve other goals.